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SeznamBot — Seznam's web crawler

SeznamBot is the crawler for Seznam.cz, a long-established Czech search engine and web portal. It uses the SeznamBot robots.txt token. Some details are documented primarily in Czech, so this entry is marked partially verified pending confirmation in Seznam's own documentation.

Partially verified

What this means

SeznamBot is the crawler for Seznam.cz, a Czech search engine and portal with a notable share of search in the Czech Republic. If your audience includes Czech-speaking users, SeznamBot crawling reflects Seznam discovering and indexing your content.

Seznam documents its crawler and robots.txt handling, much of it in Czech, which is why some specifics here are marked partially verified.

robots.txt considerations

SeznamBot is described as honouring robots.txt. To control it, target the SeznamBot token. Because the user agent is spoofable and detailed verification guidance is primarily in Czech, confirm current behaviour in Seznam's official documentation where authenticity matters.

How it appears in analytics and logs

A request carrying the SeznamBot token is Seznam's crawler fetching a URL — a bot event. Seznam matters most for audiences in the Czech Republic; steady crawling is the healthy state for sites targeting that market.

Diagnostic use case

Recognise SeznamBot crawling when targeting Czech-language audiences, and apply robots.txt policy for Seznam's crawler.

What WebmasterID can help detect

WebmasterID classifies SeznamBot server-side as a search crawler and shows its activity separately from human traffic, so Seznam crawl coverage is visible without log parsing.

Common mistakes

Privacy and accuracy notes

Identification uses the user agent — no human identity. WebmasterID records SeznamBot as a bot event, separate from human analytics.

Related pages

Sources and verification notes

Last reviewed 2026-06-24. Facts are checked against primary/official sources where available; uncertain specifics are marked “Data not yet verified” rather than guessed.