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Analytics dimensions

Stream name dimension

The stream name dimension reports which data stream sent a hit — for example a website stream or a specific app stream within the same GA4 property. GA4 derives it from the stream configuration each hit is tagged to. It is essential for separating platforms or sites that share one property, and it pairs with the numeric stream ID; relying on the editable name alone for joins is fragile, since names can change while IDs do not.

Verified against primary sources

What this means

Stream name is the label you give a data stream — the connection between a platform (a website, an Android app, an iOS app) and a GA4 property. When a property aggregates several streams, the stream name tells you which one each hit came from.

It is the right dimension for separating, say, marketing-site and app traffic, or two sites, that have intentionally been combined under one property.

Name versus ID

Each stream also has an immutable numeric stream ID. The name is human-friendly but editable, so if you rename a stream, historical and live data keep flowing under the same ID while the displayed name updates. For stable joins, configuration scripts, or the Data API, key on the stream ID and treat the name as a display label. Seeing unexpected stream names is a useful signal that a tag is pointed at the wrong stream.

How it appears in analytics and logs

A stream name value identifies the configured data stream a hit belongs to. Unexpected names can reveal data sent to the wrong property or stream.

Diagnostic use case

Use stream name to split reporting by platform or property when a single GA4 property collects from multiple web and app data streams.

What WebmasterID can help detect

WebmasterID multi-site reporting separates traffic by origin first-party, complementing GA4 stream-level splits without cross-site identity.

Common mistakes

Privacy and accuracy notes

Stream name is property configuration, not user identity. It carries no personal data and is safe to expose in reporting.

Related pages

Sources and verification notes

Last reviewed 2026-06-24. Facts are checked against primary/official sources where available; uncertain specifics are marked “Data not yet verified” rather than guessed.