Piano Analytics (AT Internet)
Piano Analytics is an enterprise analytics platform that incorporated the former AT Internet product. It uses a flexible event-and-property data model with configurable dimensions and is often deployed in media and enterprise contexts, with European data-handling options. Like other enterprise tools, consistent numbers depend on implementation and a clear measurement plan.
What this means
Piano Analytics models data as events carrying properties, with dimensions and metrics defined during implementation. It is positioned for enterprise and media measurement and offers data-handling options relevant to European deployments.
As with other enterprise tools, a documented measurement plan keeps definitions consistent across teams.
What to weigh
It suits organizations that need configurable, granular measurement and value European data-handling choices, and that can resource implementation and governance. That flexibility is also setup effort.
- Event-and-property model with configurable dimensions
- Enterprise/media orientation
- Implementation and governance are central
Migration notes
Map the event/property model to the destination tool's events and parameters; they are not interchangeable. Document definitions first, since labels can differ across implementations. Some product specifics here are summarized at a high level and marked partially verified.
How it appears in analytics and logs
Piano Analytics numbers depend on the implemented event and property model; discrepancies versus another tool usually reflect configuration, not under-counting.
Diagnostic use case
Consider Piano Analytics in enterprise or media contexts needing a flexible event model and European data-handling options, with resourced implementation.
What WebmasterID can help detect
WebmasterID is a lightweight first-party alternative; this page describes Piano Analytics even-handedly so an enterprise comparison is informed.
Common mistakes
- Assuming property definitions are standard across implementations.
- Comparing configured metrics across tools as identical.
- Underestimating implementation effort.
Privacy and accuracy notes
Piano Analytics is a third-party enterprise platform; consent, identifiers, and data-handling options vary by configuration and region. This is factual, not legal advice.
Related pages
- Adobe Analytics
Adobe Analytics is an enterprise web and app analytics platform within Adobe Experience Cloud. It models data through report suites, dimensions, and metrics, and supports flexible segmentation, calculated metrics, and analysis workspaces. It is typically deployed in larger organizations with dedicated implementation, and it integrates with the wider Adobe marketing stack.
- Enterprise vs lightweight analytics
Analytics tools span from heavyweight, highly configurable enterprise platforms to small, focused lightweight tools. Enterprise tools offer deep segmentation, custom variables, and integrations at the cost of implementation and governance effort; lightweight tools offer a clean, small-footprint overview with less depth. The right tier depends on the questions you must answer and the resources you can commit.
- Custom events: tracking what matters to you
Custom events capture meaningful actions a pageview cannot — a CTA click, a signup, a video play, a form submit. The value is in a consistent naming taxonomy and well-chosen properties. The risk is putting personal data into event names or properties, which turns analytics into surveillance. This page covers both.
- Web analytics
First-party web measurement overview.
Sources and verification notes
- Piano — Analytics documentationVendor docs; some specifics summarized at a high level.
Last reviewed 2026-06-24. Facts are checked against primary/official sources where available; uncertain specifics are marked “Data not yet verified” rather than guessed.