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Analytics dimensions

Hour dimension (absolute)

Hour is the dimension that buckets events into a specific date-and-hour in the property reporting time zone — an absolute point on the timeline, like '2026-06-24 14:00'. It differs from hour of day, which collapses every day's 2pm together for daypart analysis. Absolute hour is for following one continuous span; hour of day is for recurring behavioural patterns. Confusing the two produces wrong conclusions.

Verified against primary sources

What this means

The hour dimension assigns each event a unique date-and-hour bucket in the property time zone, placing it at one absolute point on the calendar. It is the grain for following an unfolding span — a campaign day, an incident window — hour by hour without daily smoothing.

Each value occurs once in the data; there is no folding across days.

Absolute hour versus hour of day

Hour of day is a recurring 0–23 field that aggregates every day's same clock hour to reveal dayparts; absolute hour keeps each hour distinct on the timeline. Use absolute hour for trend continuity and hour of day for 'when in the day are people active?' patterns.

Mixing them — reading an absolute-hour chart as a daypart pattern, or vice versa — leads to misattributed peaks.

How it appears in analytics and logs

An hour value is one specific calendar hour. If a pattern repeats every day at the same clock time, you likely want hour-of-day instead of absolute hour.

Diagnostic use case

Use the absolute hour dimension to trace a single continuous timeline hour by hour, rather than the recurring daypart view that hour-of-day gives.

What WebmasterID can help detect

WebmasterID can bucket events into absolute hours first-party, supporting timeline analysis without third-party tracking.

Common mistakes

Privacy and accuracy notes

The hour dimension records timing, not identity. WebmasterID records hourly timing first-party without profiling visitors.

Related pages

Sources and verification notes

Last reviewed 2026-06-24. Facts are checked against primary/official sources where available; uncertain specifics are marked “Data not yet verified” rather than guessed.