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Data quality

Schema evolution for events

Event schemas must change as products evolve, but a careless change breaks every consumer reading the old shape. Schema evolution is the discipline of changing shape compatibly: additive changes that old readers ignore, backward compatibility so new code reads old data, forward compatibility so old code tolerates new data. This page explains compatible schema evolution for analytics events.

Partially verified

Kinds of compatibility

A change is backward-compatible if new processing code can still read data written under the old schema; forward-compatible if old code can tolerate data written under the new schema (typically by ignoring unknown fields). Additive changes — a new optional field — are usually both. Removing or renaming a field, or changing its type, breaks readers and is not compatible.

Aiming for additive, optional changes keeps producers and consumers decoupled so they upgrade on their own schedules.

Evolving safely

Prefer adding optional fields over changing existing ones; when a rename is truly needed, add the new field, dual-write both, migrate consumers, then retire the old field. Never silently change a field's type or meaning — that corrupts historical comparisons. Encode the rules in a contract and announce the change with a version so consumers know its impact.

Schema evolution is how shape changes; versioning announces the change; contracts and enforcement make the rules stick.

How it appears in analytics and logs

Consumers breaking after a schema change mean the change was not compatible — a rename, removal, or type change rather than an addition.

Diagnostic use case

Change an event schema without breaking existing consumers by preferring additive, compatible changes over renames and type changes.

What WebmasterID can help detect

WebmasterID's explicit event shape makes compatible evolution tractable, since the current schema is known and versionable.

Common mistakes

Privacy and accuracy notes

Evolving a schema should preserve which fields carry personal data and how. This page is educational, not legal advice.

Related pages

Sources and verification notes

Last reviewed 2026-06-24. Facts are checked against primary/official sources where available; uncertain specifics are marked “Data not yet verified” rather than guessed.